KidUp
A family app that brings tasks, routines, rewards and goals together. Parents and children can each take part, making it easier to build habits as a family.
Independent software company
Useful software, down to the root.
We make focused, carefully built apps for everyday life. Each one does one job well, respects your time and keeps getting better.
Our apps
Starting with families.
Next
More to come.
Every MRoot app starts with a real, everyday problem. We’ll share the next one when it’s ready.
What we care about
Small apps, made with care.
One job, done well
Focused apps with fewer, better features. No clutter, nothing you have to work around.
Care in the details
Clear design, sensible defaults, and privacy treated as part of the product, not a legal page.
Looked after
We keep improving what we ship, instead of launching it and moving on.
The name
Why a root sign?
MRoot, said “em-root”. Our mark is a root sign over an m.
- 1
The tick
It starts as a check mark: useful things, done.
- 2
The roof
The bar shelters what sits under it: a home for each app we make.
- 3
The m
The root of m. Our name, written as a symbol.
Want to know when KidUp launches?
Send us a note and we’ll email you when it’s ready.